International Research Project Maa

The International Research Project (IRP) is an independent organization within the Marketing Association Amsterdam, which has been conducting research in upcoming economies for many international companies since 1990. The IRP consists of a research project managed by six internationally oriented students. The research can take several forms. Part of the research will be performed by an additional 12 carefully selected student consultants, which are all students of the VU University Amsterdam and the University of Amsterdam. After performing thorough desk research, the board of the IRP and the student consultants will fulfill four weeks of research in Vietnam during the summer of 2023.