Interactive Rights Management

Entertainment Providers · 2 Employees
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About
Founded in 2004, IRM is a leading digital innovation agency packed with vision, insight, and creative ideas - with the added dimension of years of hands-on experience from its founders and joint managing directors, Valerie Bozzetto and Megan Goodwin. In the past 15 years the IRM team have managed the digital and social strategies for over 20 global brands (including Who Wants To Be A Millionaire? Agatha Christie and Dancing with the Stars). They have licensed, created, developed and marketed hundreds of branded games and social experiences on a global scale, with revenues exceeding $400 million. With 10 industry awards under their belt for their pioneering work, IRM has attracted clients and partners that include; TF1, EA, Endemol, Apple, BBC Worldwide, Universal, Media Participation and Google. Drawing on this experience, IRM has recently been advising leading museums, cultural institutions, and regional authorities on their journey to making cities smarter, and experiences more relevant and engaging to the millennium audience. IRM specialises in commercial and product innovation; social media; gamification; gambling and premium products; licensing, consumer engagement and content creation. With a passion for mentoring young entrepreneurs IRM has often assisted in the creation of new ventures, shaping their funding process and crafting exit strategies. It has also led numerous M&A negotiations with several large companies including Celador, Sony, All 3 Media and Ludorum. The firm is headquartered in London with an office in Paris. Smart ideas. Great experiences. Excited audiences. Impressive revenues. For more information, visit http://www.irm.tv or follow us for insights and news on tech @IRM_media
Year Founded
2001
Social Media
Linkedin
Industry
Entertainment Providers
HQ Location
201 Haverstock Hill London, NW3 4QG, GB
Keywords
Digital strategy (content/distribution/business models)International Business DevelopmentCasual GamesSkill GamesIP Acquisition/Evaluation/AuditProduct DevelopmentMarketing strategies for Digital productsand Specialist Start Up support packages
Location
  • 201 Haverstock Hill London, NW3 4QG, GB

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awarhol@irm.tv
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andy@irm.tv
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warhol@irm.tv
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