Inspired Companies

A society-wide trust crisis has collided with a social media revolution and flung us into a turbulent, chaotic, and confusing moment in corporate history. Many of the ways we succeeded in business in the past don’t work anymore and we need answers. Fast. Lisa MacCallum and Emily Brew know what it’s like when the world celebrates your company’s success – and when it delights in your future. After a combined 30 years at Nike, they’ve experienced first-hand how abruptly and permanently “business as usual” has changed. They’ve seen how an erosion of trust and the social media revolution have shifted the balance of power in the marketplace forever. In Inspired INC., they team up to demonstrate, in very practical terms, how these massive changes offer new forms of competitive advantage. A former vice president at Nike, Lisa is now founder and co-creator of Inspired Companies, advising companies around the world on how to create brand distinction through the pursuit of big ideas, shared values, and a fierce sense of purpose. Emily is a former Nike brand director; she founded Brew Advisors and co-created Inspired Companies to help organizations expand their impact and build momentum behind audacious visions. Both of them know how to build brands led by big ideas. With Inspired INC., their ultimate ambition is to provide a clear pathway to become a company the world can get behind. “The future of business just got a lot more exciting. We spent five years sharpening our point of view on what it takes to become an Inspired Company – now we’d love to hear what you think. Please join our crowd at crowdpower@inspiredcompanies.global and let us know.”