Infoquest

PSA is an Online Agency using the latest online and mobile technology. We’re the ones helping businesses make improved marketing decisions through better, quicker market research at a fraction of the cost of other alternatives. Our vision is to deliver data of the highest integrity, reliably - and we do. • Fresh, street-smart, practical approach to market research • A focus on quality, innovation and respondent-centricity • 7 years experience in SA market • Passionately believes in quality online research panels Our focus is on data quality – measurement science, questionnaire and question design, technology, respondent relationship and communication. We are specialists in text analytics, measurement using AHP (advanced form of Conjoint), sophisticated metrics to monitor respondent behaviour during the project, and predictive modelling, including new product sales forecasting. We focus intensely on questions and questionnaire design as, next to respondent engagement, this is the most important factor influencing data quality. Not only do we specialise in asking simple and easy to understand questions, we also have a wide array of tools to assure data quality through routing, real time validation, sleeper questions, rolling trackers and never ending surveys. Moreover, we ensure that the person answering the questions is the person who we recruited and nobody else.