Identity Made

We make getting gear a great experience. We design, develop, and deliver. We offer a true brand, athletic gear, and mentorship. We behave with purpose, passion, and intentionality in pursuit of producing the best possible service for our youth. We are Identity Made. Our essence is intentionality. We exist to change the culture of sports and gear, to innovate and be pioneers of the new wave of athletes and apparel. We exist to create environments that are healthy, empowering, inspirational, and always growing, so that individuals can be the best version of themselves for others.