Identiture Africa

Identiture is a strategic insight and innovation consultancy based in Lagos. We help businesses to navigate the youth market in Africa whether their focus is in gaming, tech, music, retail, health, entertainment, fintech, sports, travel, or humankind. Technology has forever altered our lives, giving rise to new trends, new forms of consumerism, new behaviors, and new markets. In turn, these shifts are influencing youth lifestyles and purchase patterns, opening up new opportunities for visionary leaders, entrepreneurs, and CMOs who want to rewrite the rules of the game. The evolution of marketing communications is a fusion of technology, mobile, distribution, storytelling, influence, and experience. To deliver this outcome, we have challenged the advertising industry model by utilizing pop culture assets to become our clients’ indispensable partners. To win, therefore, we connect these three pillars - Trends:: Strategy:: Innovation - in service of client’s marketing and business transformation, enabling them to have a one-to-one consumer engagement at scale. Some of our solutions include: * Strategy Playbooks for Fintech, Health, Media & Entertainment, Sports & Gaming, Fashion & Music, Retail & Ecommerce, and Youth Lifestyle * Consumer Innovation Toolkits for Fintech, Agri-tech and Streaming services * Trend, Innovation & Behavioural Reports for the Youth Market * Visioning and Futures Report for the following sectors: Beauty & Wellness, Media, Travel, Food, Finance, and Luxury We believe future-forward brands and businesses should have the "evolutionary advantage" by firstly understanding the dynamics of the African Youth - behaviours, attitudes, influences, regional peculiarities, and lifestyle journeys; rethinking business models that go beyond category definitions, and leveraging cultural insights, data (contextualised with meaning), and technology to design a better, sustainable and commercially viable business.