Ideas Lab

At IdeasLab, we believe the age of transformation driven by artificial intelligence is upon us. As a leading innovator in AI, we specialize in building disruptive real-world applications around sports, fitness, and human motion. The combination of our deep tech and a simple user experience sets us apart from others who rely on off-the-shelf 3D models. We develop and train proprietary AI models around specific sports activities that transform complex data into visual, intuitive, and actionable insights. Our first product, XView, is the first to track a golfer's biomechanics as well as the clubhead and shaft, all in real time on the iPhone. Many golf instructors spend tens of thousands of dollars to equip their studios with a combination of rigs, cameras, sensors, monitors, and software. XView delivers the equivalent, a 3D studio that fits inside your pocket, at a fraction of the price.