Icon Reputation

Headed by Mark Forbes, former Editor-in-Chief of The Age, and part of the multi-award winning Icon Agency group, we defend and shape reputation through multi-channel thinking, powerful media influence and data-informed tactics. We provide strategic counsel and assistance for corporate, government, NFP and SME clients across the nation and the region. Our integrated services help clients effectively prepare for and manage reputational risks; from a cyber security attack or data leak, to activist campaigns and negative media. Digital tools provide unprecedented insights and responsive capacity. Our media networks and experience give unique insights into how coverage will unfold, and the capacity to turn challenges into opportunities. Media coaching prepares you for media engagement at any level. Our capacity to create and publish quality content in any format enables you to control your story. We partner with clients to build their capabilities, defining and amplifying their narratives, protecting and enhancing long-term value.