ICU Eyewear is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. ICU’s brands, which include ICU, Wink, Dr. Dean Edell, Fisherman Eyewear and Guideline Eyegear, are sold in approximately 15,000 locations throughout the drug, food, convenience and specialty retail channels. ICU’s products emphasize fashion, style and quality and offer a wide range of alternatives to traditional reading glasses for every occasion.
The company’s brands have earned a reputation for high quality, innovative design and editorially acclaimed fashion in publications such as Vogue Magazine, O, The Oprah Magazine, The Today Show, Women’s Wear Daily, Better Homes & Gardens, Body & Soul Magazine, “The Green Guide” by National Geographic, Giftware News, Gifts & Decorative Accessories and a myriad of consumer and industry online media outlets, blogs and print publications.