IBA Marketing Club (IMC) is one of the most renowned society at IBA. It is known for its flagship events, like IBAC, Ad war, battle of the brains, and training sessions by well-known and successful professionals in the marketing domain. These effective and successful events have enabled IMC to make its place in the limelight and have the honor to become the recipient of the best Club award not only once, but thrice in the last seven years.
The society evolves each year and aims to conduct the best events which gives participant exposure to the latest dynamics in marketing. Plus, the speaker sessions by industry specialists enable students to adapt and learn the new marketing techniques.
This year 2021-2022, IMC is set to return with an exciting grand launch, international collaborations and IBAC.