Iab Caribbean

Interactive Advertising Bureau Caribbean, Inc. (IABC) Caribbean, is a non profit organization established in 2008 under the General Corporations Law of the Commonwealth of Puerto Rico. Globally, IAB Caribbean is affiliated to the Interactive Advertising Bureau (www.iab.net). The Interactive advertising Bureau was founded in 1996, represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.