I 5 Marketing

I-5 Marketing provides expert global marketing, brand strategy, marketing strategy activation and metrics, strategic partnerships, marketing communications, and consumer insights to corporations, businesses, and nonprofits. We specialize in marketing/branding expertise for Retail, Experiential/Entertainment, Premium Brands, Healthcare, Pharmacy, Wellness, and Franchising. Recent projects include: ► Providing marketing strategy for Koplar Communications for its Voltron the Defender animated IP property. ► Implementing a full-scale customer research project to identify opportunities to expand engagement and product assortment (garnering a strong 5% response rate). ► Developing a major design contest to engage fans in a strategic partnership working with the client's licensing and website manager. ► Developing several new promotional offers for the 4th quarter of 2020. ► Creating a comprehensive marketing plan for 2021 that will include tactics to convert email fan base into active purchasers. ► Working with internal team to develop digital marketing tests. ► Developing content strategy for numerous clients and for the marketing agency. ► Working with Brand President of Incredible Edibles, a Connecticut-based start-up franchise concept, to create their branding efforts, including leveraging product benefits and defining brand tone, terms, and visuals for interior and exterior signage, packing, customer collateral. ► Defining core experience/promise terms and creating copy for the I-5 Marketing website, setting the strategy for brand pages and creating an initial brand guide. ► Employing strengths in Advertising, B2B/B2C Marketing, Business Development/Strategy, Competitive Analysis, Cross-functional Team Leadership, Customer Service, Digital Marketing/Strategy, Email Marketing, Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing, and Strategic Planning in performance of duties. Contact us at nancygschwartz@gmail.com or 314-304-8010.