Hybrid Theory

Hybrid Theory is now Azerion. Hybrid Theory is a data-driven digital services partner to brands and agencies, known for its unique capabilities in building real-time, in-market audiences, coupled with flexible advice, hands-on support, and independently managed digital media execution. Our technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and creativity, to power smarter advertising across the full customer journey. Founded in 2011 and headquartered in London, Hybrid Theory has hubs in New York and Singapore, with satellite offices in six other markets. Clients include Dell, Geico, Croc’s, and OQ. Hybrid Theory holds several international industry awards for its work and unique user-centric, holistic approach to audience discovery, including Best Use of Programmatic Adtech in The Drum Awards for B2B 2022, Programmatic Power Players 2021, Best Use of Audience Insights in Digiday Media Awards Europe 2021, and MarTech Outlook Top 10 Ad Management Solutions Provider in APAC 2022.