Hum Vietnam

Since 2010’s, the market has oriented more and more towards consumer’s health, evident in an increasing need for diverse and compelling culinary experiences. In recognizing that a new market segment with the potential to create positive, sustainable values within the community has formed, Hum Vietnam pioneers a vegetarian cuisine model that differs essentially to traditional vegetarian offers. We borrow a word from the ancient Sanskrit mantra that reads peace comes from within to name our first establishment to embrace our spirit. We want to build good, starting from our very team, taking flight from the name Hum Vegetarian. Within the first year, thanks to the sensational support from both local and international visitors, Hum Vegetarian has become one of the highly recommended vegetarian venues in the city. Our second restaurant is up and running in the second year to accommodate the tremendous demand for the brand’s signature service. Understanding that the market for culturally diverse cuisine is still highly potential, we initiate Spice Bistro in parallel. This eatery offers improvised street food and provincial specialties in a garden much inspired by rural tranquility right in the heart of Saigon. In no time Spice Bistro is favoured by many of the commuters from the surrounding office buildings. Our newest brand is The Bloom – the result of a collaborative project with a local partner that blossoms from our wish to promote local, healthy, community-based products. The Bloom exclusively engages clean materials from Vietnamese agriculture to produce distinctive products of high quality and appealing style. Hum Vietnam is registered as a legal entity in 2014 to strengthen and expand its brands’ recognition (“Hum Vegetarian” is now a trademark in Thailand, Singapore, Korea, Australia, and the U.S., etc… to name but a few). Our mother company, Long Thanh Investment – Financial Service Corporation, is determined to develop the company profile to become “one of the most trusted brands in Vietnam in investment of finance, real estate, service, hospitality and travel”.