HighRoad Solutions equips associations with robust integrations across multiple data sources, marketing automation platforms, and expert marketing services to grow their digital footprint, and ultimately, their business.
There’s no doubt the association landscape has shifted. Organizations need persona-driven segmentation strategies, tighter engagement journeys, and concerted growth efforts more than ever before. It’s no longer enough just to communicate with your members and your community. Without a bridge between multiple data sources or the transparency to help marketers see beyond the data veil, associations will never have the complete data picture to drive their growth and engagement strategies. We’re proud to offer a platform-agnostic integration software that makes journey-based, goal-tied marketing and communications possible with platforms like HubSpot, Marketo, and Adestra.