Hidden Characters

Hidden Characters is one of 10 specialist agencies that make up the M&C Saatchi Group – Australia’s largest communications network. Over the last decade, our landscape has changed dramatically.
 This was confirmed by a worldwide audit we undertook in early 2016. We discovered some worrying trends.
 Agencies are more driven by their own fame than that of their clients. Stories favouring fiction over authenticity.
 Disingenuous relationships between ambassadors and brands playing out on social channels.
 And not surprisingly, savvy consumers were calling it out. 
It was time for a reset.
 So, we changed the way we work. We now happily exist behind the scenes, accepting and reacting to our clients’ business problems, while making sure their audience is at the heart of everything we do. It’s about understanding how real people live and at what point in their day we influence them, with tightly targeted messages, which will definitely create an impact. This change of philosophy led to our change of name, to Hidden Characters. With it comes an assurance that the spotlight will always be on your brand, not ours.