OUR MESSAGE IN THE FASHION WORLD IS TO OFFER A LIFESTYLE TO EVERY CUSTOMER. TO MAKE THEM FEEL SPECIAL AT EVERY OCCASION, AND TO MAKE EVERY DAY BETTER THAN THE LAST. THE NAME OF OUR BRAND, IS INSPIRED BY THE HELEN OF TROY. THE SYMBOL OF BEAUTY, WOMANHOOD, AND POWER. WE COMBINE THESE THINGS INTO EVERY COLLECTION. WE ARE FOCUSED ON MAKING GODDESSES, NOT CUSTOMERS.