Hyfn

HYFN (@hyfn) is a culture lab that explores identity through physical products and IRL experiences examined through the South Asian diasporic lens. We champion emerging creative voices that embody the contemporary zeitgeist. This project is the vision of Atif Ateeq (@atif) and Humai Mustafa (@humai), Pakistani-American creative entrepreneurs who are married. They are inspired by their roots, and their desire to uplift and deepen relationships within the community. Throughout the year HYFN drops fashion capsules and hosts community events at their studio in Brooklyn. www.hyfn.life @hyfn