HEROFi 'digitizes' physical retail spaces to create more relevant consumer experiences and optimize sales for retailers. HEROFi’s platform is purpose-built to answer the radical and permanent shift in consumer behavior by using real-time data and conditions to deliver localized, timely, and meaningful messages directly to customers on-site in physical retail locations. Our unique approach to marketing automation in a retail environment takes advantage of digital best practices and tools: creating speed, convenience, and relevance.