Gritness

** Acquired by Under Armour, May 2015 ** Gritness was created by athletes who were fed-up with the level of effort required to get people together for a workout. It always started with an e-mail chain, that quickly got off topic, followed by text messages, phone calls, and messenger pigeons. What if we could bring it all together? What if we could make it easy to find people that want to ride as fast as you, run as far as you, and lift as heavy as you? That's what we built Gritness for.