Greencast Company Bvba

“Denim is the most democratic of fabrics.”(Trynka, 2005) The beginning of this story is not known for sure. The canvas comes from France, the technology from the English, the dye stuff originally from India, and came into life by two American entrepreneurs as we know it. It is like a diary from old times of our lives, an old musical instrument, or a painting that gained value by stains of time that passed by. A canvas of life. Now we are faced with severe risks due to pollution, scarcity of resources, mounting wastes and increasing population. We are discussing how to be more sustainable, but we are also under pressure of costs, competition, ever narrowing time frame due to information technologies. It is difficult to decide where to start, what to do, or estimate whether it will create value. Only if we could see into the future.. This company is meant to be a bridge. A bridge made of simple tools we have by defining points of difference together with points of parity in our value proposition in offering sustainable product sourcing solutions to the brands. Simple, logical steps to make our environment impact smaller at every stage while keeping the product genuine, and costs on the ground. A bridge between good, sustainable ideas for the future. It is a simple initiative like selling garments of sailcloth to a heavy worker.