A worldwide unique, fast growing alliance, accelerating the consumption of plant protein. A joint effort of over 30 retailers, producers, NGO's, Governmental Agencies, Educational partners and other stakeholders, acknowledging the benefits of a more plant-based diet. Our ambition: towards a more healthy and sustainable 50-50 intake of animal and plant protein. Read the Green Protein Growth Plan on www.greenproteinalliance.nl and experience how we inspire companies and consumers to make the protein-difference.