Green Fashion Week

We know how the fashion industry is one of the most impactful on the environment, so our goal is to set a path towards a sustainable and responsible fashion, in order to promote the adoption of sustainable development models and responsible management systems. We believe that the fashion industry of the future will be economically, socially and environmentally sustainable. This is the only way we could preserve our planet and the future of next generations itself. The designer becomes sustainable by designing high-quality and long lasting products, using eco-friendly, recycled or regenerated raw materials, reducing waste and scraps volumes, inventing new ways for using products at the end of their lifecycle and using packaging with the minimum impact on the environment. The control and reduction of energy and natural resources consumption, particularly referring to water and electricity, its an essential element for a fashion friendly to the environment. Designers play a crucial role because thanks to their visibility, they can be the champions of a change towards sustainability bringing a clear message on the runways by showcasing their green collections. As consumers, we should change our behaviour too, becoming conscious consumers and preserving our planet for the future generations. Ultimately, we aim to change the way fashion is made and enjoyed by creating a platform and a meeting point where designers can showcase their eco-friendly collections, promoting a worldwide message of sustainability.