Grand Rapids Cyclones

The GRC’s values guide the beliefs and actions of our organization on a daily basis. In fact, our values are our competitive advantage in the pro basketball marketplace. Our organizational management and the ownership and pride of our participants (players and fans) are distinctive characteristics of our culture. We treat participants well by training our league commissioners and associates, by recognizing and rewarding good performance from our commissioners and associates, and by cultivating our commissioners and associates so they may grow. Giving back is important. We offer time, talents, energy and resources to worthwhile causes in our communities. A large impact of GRC is improving someone’s health and wellness, and raising the health consciousness within a community. The GRC's strive to make an impact both individually and as a community. GRC will partner with sponsors to provide all of our leagues with classes, seminars, and/or workshop topics that our players will appreciate and participate in. Along with our offerings, we must go the extra mile and give our participants superior service and help them to get the very best experience possible. Our generous investors need and expect a return on their investment...we are committed to providing it. Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of participants (players and fans), commissioners and associates, and communities and vendors alike. The commissioners and associates are encouraged to initiate creative and innovative ways of serving our participants and improving the business, and to spread best practices throughout. GRC also will help you with generating revenue for your business through our sponsorship promotions. Above all, we stand behind respect of all people. In order for the GRC to remain successful, our participants, commissioners and associates must be in an environment of mutual respect. Each being regarded as a part of the GRC team.