GlobalSportec Co., Ltd. manufactures and exports sporting goods on an OEM basis and under its own brand name. The company's aim is to develop and popularize sporting goods that incorporate sports medicine technology in order to promote better health for all. The first step toward accomplishing that aim has been the development and launch of the Artificial Intelligence Diet Management Jump Rope.Marketed under the NiceRope name, the jump rope incorporates a program function that, once age, weight, and sex have been inputted, calculates the optimum duration and intensity of exercise based on the user's physical condition. Repetitions, time, and calorie and fat consumption are displayed automatically, and exercise programs can also be managed by presetting targets. When a target is reached, NiceRope alerts the user by playing a melody. Rope length can be adjusted quickly and easily, while the handles feature easy-grip, ergonomic design.GlobalSportec Co., Ltd. was established in 2000 as private limited company with registered capital of US$230,000. The company is headquartered in Seoul and operates a factory in nearby Kyonggi Province, where it employs a workforce of 10, including 3 production engineers and 1 quality assurance worker. Exports to North America, Europe, and the Asia Pacific region account for around half of annual revenue, which is in the region of US$10 million.