Globaldataresources

Global Data Resources (GDR) is a privacy-first audience data provider that helps marketers, advertisers and agencies, publishers, and tech vendors reach their target audiences without collecting user data through third-party cookies. GDR's data is derived from a variety of sources, including government data, census data, and proprietary data sets. This data is then enriched with geodemographic, psychographic, and behavioral data to create detailed profiles of individuals and households. GDR currently offers digital consumer classification data and/or interest data for 37 key consumer markets, covering +750 million people across Europe, Asia, the UK, and USA. GDR works with hundreds of global clients and media agencies, and we partner with some of the most reliable and transparent data providers and analysts in the industry. GDR is the owner and developer of the next-gen privacy-safe targeting tool IDFree.com. Together with our professional partners, we make integrated audience activation on multiple online channels - including social media - fast and privacy-safe to roll out through IDFree.com.