The Global Health & Fitness Alliance (GHFA) is a group made up of C-suite level leaders, influencers, and stakeholders representing the global health and fitness industry. Facilitated by IHRSA, GHFA members collaborate to provide evidence on the industry’s value to society and public health, increase the recognition and credibility of health clubs, gyms, and studios as essential services, and lay new foundations for the future growth and success of the entire industry.