WHY WE ARE HERE
For many brands e-commerce remains a lost opportunity
The reality is often a harmful and scattered brand presence, where even major brands – especially in FMCG – not only miss huge growth- and sales opportunities, but also lose the brand ownership and the commercial levers, which end in the hands of 3rd parties.
We are experts focused on the e-commerce reality and evolution. We spot the open spaces, opportunities and trends, design the propositions to meet the emerging demands, and unleash the full e-commerce potential of both existing and new brands.
WHAT WE DO
Controlling, building and expressing brands for maximum e-impact.
Product and conceptual innovation within FMCG e-commerce, with a special focus on the beverage, food and lifestyle categories.
Building the integrated eco-system of vendors and strategic partners to frame and execute the opportunity flawlessly.
Describe, coordinate and budget the steps in the Go-to-Market plans, following the proven GET process model.
Ensure financing and adequate resources to execute the Go-to-Market phases and realize the full potential of the proposition.
WHO WE ARE
GET is the strategic head of a consortium-based operation
We are business innovators. Through creativity and technology, we challenge unproductive conventions and disrupt businesses to create new, winning propositions within FMCG.
We turn the vision into action. Having identified a new opportunity, we match it to a tailormade ecosystem of vendors, specialists or partners that can add optimal value to the realisation phases. After that, we team up with – or hand the project over to – venture partners and other stakeholders with strong operational management. This, to secure financing and resources to execute the phases of growing and scaling.