Ginger

We are a Brazilian boutique of market research that stands out due to our strong experience on the client side. That way we go beyond learnings and insights into impactful business recommendations. Our guiding principles: - Strong conceptual thinking and analysis to identify powerful insights - Sound recommendations in respect to your business questions to help you move forward - Creativity in planning rather than automatic designs - Excellence in execution, because that really matters in research We understand different marketing objectives require different research approaches. Therefore, our first step is to analyze your business need: - Risk reduction research, to help you move forward with your projects - Opportunity research, to help you develop initiatives and grow - Performance research, to help you understand how you are doing We are proud of our clients. They are leaders in their fields, we learn from them as much as they learn from our projects, and our long relationship has made us experts in their categories: Unilever, Sanofi, Hypera, Coca-Cola, Philip Morris, Nestlé, Purina, Vivo, Ambev, Mondelez, Google, Bungue, Reckitt & Benkiser, Whirlpool, Natura, JBS, Ultragaz, oBoticário and many others. We are also a preferred local supplier of qual and quant research for several global research agencies, working closely with them to provide their clients with our local and regional perspectives: Firefish, Brand Genetics, Sparkler, Flamingo. PS-B,... We operate in key Latin America countries: Bra, Arg, Chi, Col and Mex