We believe there is no shortage of ideas, just the ability to turn them into action. We take a structured approach to designing and implementing our clients' ideas. Here is how an engagement may look:
IDEA: Our clients have solid ideas/plans, but may not have the resources, skills or time within their team to turn them into action. These ideas may be
- New business idea
- Formal marketing planning
- Outsourced marketing model
- Desire to be faster to market
- New product extension
- Channel partner programme
- Revised offering
FORMALISE: We help clients commit woolly ideas to paper. We do a comprehensive review to flush out the details involving stakeholders & SWOT analysis. Deliverables may include:
- Power Point Presentation
- Business Plan Skeleton
- Marketing Plan Outline
STRUCTURE/ACTION PLAN: We structure the idea through stress test, timeline development, budgeting, financial planning & forecasting, investment analysis, marketing planning, and/or outsourcing options. Deliverables may be:
- Marketing Plan
- Business Plan
- Customer Journey Roadmap
- Outline
- Initial Budget Plan/Forecast
FIND & MANAGE RESOURCES: We identify resourcing needs and help our clients fulfil them. The deliverables may be:
- Roles & Responsibilities (RACI) Matrix
- Detailed Creative/Agency Brief
- Comprehensive RFP
- Internal Team Training
- Agency Short List
Big or small, our clients tend to be in the following sectors:
- Technology
- Financial Services
- Retail/Commerce
Contact us at info@ganduxer.com