Gtm Strategy

For start-up and growth-stage tech companies, time is short and budgets are limited. Making the right go-to-market decisions is vital. These are the questions that companies frequently struggle with: - Can your go-to-market strategy be consistently articulated by everyone in the company? - Is your portfolio positioning fully aligned with the market need and against your competitors? - Are your marketing resources focused only on the lead generation and awareness activities that actually make a difference? - Do your lead generation and cultivation activities map directly to sales targets and do the metrics make sense? - Is there a clear connection between the resource demands and the results of your social media campaign? - Is it clear who is responsible for engaging with the industry analysts in your market? Today, these familiar issues are joined by the question of Covid-19. How can you adapt to stay competitive in the new business environment? GTM Strategy is led by Keith Day, a B2B product marketer with 30 years’ experience in developing go-to-market strategies for technology companies. What we can do for you: - Evaluate your go-to-market strategy, refine it and write it down. - Work with marketing and product teams to re-align competitive positioning - Help marketing leaders to focus marketing tactics on sales and company value - Generate a plan for the direct engagement of industry experts For more details please get in touch at keith@GTMstrategy.tech