Gigil Manila

Campaign Brief Asia #1 Agency in the Philippines and #1 Independent Agency in Asia (2023) 4As Philippines Independent Agency of the Year (2023) GIGIL is passion. We give our all to create ideas that solve business problems, slaving as much over a flyer as we'd do over a film. We're invested in our client's business as though it were our own. We make things...and make things happen. GIGIL is brave. We do work that scares brands. Which is a good thing, because if clients want good, unexpected business results, they won't get those by producing expected ads. Fortune favors the brave. And the riskiest thing brands can do is play safe. GIGIL is for a David with ambitions of slaying a Goliath. Or a Goliath, who hasn't forgotten how it is to be a David. GIGIL is true. No scam. We win with real work. Work that really sells, and becomes part of pop culture. GIGIL is Filipino. And is a word that curiously can't be translated into any other language. Some say it means 'the overwhelming feeling of wanting to squeeze something.' And that's the sort of thing we want to create. Work that delights, angers, activates. Work that's equal to the best of the world's, because it's Filipino. GIGIL is fun. Well, just say our name to yourself. Fun, Filipino, true, brave, and all passion. GIGIL.