Froots

Froots is a producer and distributer of fresh fruit, as well as sustainably prepared products. Our passion lies in agriculture and food security where our soul lies in economic and social transformations of over-looked communities. We achieve this through agriculture ventures. The agriculture industry in Greece comprises mainly of subsistence farming which results in high-quality, but fragmented and inefficient production, as well as limited access to high-value markets. This leads to sub-optimal socio-economic outcomes for often poor local farmers and farming communities. Froots’ vision is to instil greater resilience into the agriculture industry in the Giannitsa area of Greece, with the ambition to deliver greater economic stimulus and employment opportunities for the local communities. We do so by introducing niche products and collective farming practices that: 1. achieve greater economies of scale and higher returns for small-scale farmers. 2. educate the industry to competitive international standards without changing the essence of local cultures; and 3. provide routes to high-value markets that are not otherwise accessible to these communities SuntarineTM, of which we are the exclusive producers in the northern hemisphere, is our signature product. It is a new niche yellow-skin nectarine that has been cultivated by marrying a traditional cling peach with a yellow-skin nectarine. Our current export partners include: Marks & Spencer; Greenyard Fresh and World-wide Fruit. Our local partners include Bioagros S.A and local farmers in the Giannitsa region. We are actively expanding our relationships with additional partners who choose agriculture as a platform to collaborate on how to make the world a better place. If this overlaps with your ambition, please get in touch to explore how we can shape better futures.