Freepage

FreePage is a selective and innovative advertising tactical concept allowing advertisers to run highly targeted campaigns. The tactical support in question are blocks of sheets on which advertising space is available for advertisers. Description The sheets are distributed to students for free at various strategic points on university campuses and high schools in Belgium. FreePage attracts the interest from advertisers who want to launch a targeted campaign at a specific time of the year (ie promoting a specific product), or for a recruitment opertaion. It is also targeted at other advertisers who want to build a long-term relationship with the student population. In addition, the fact that the blocks of sheets are free is very interesting for students and gain their loyalty in the long term. Consequently, the sheets will be seen for about 1 hour and 30 minutes by the same student on the same day, repeated eye contact is the strong argument for FreePage. The sheets of paper can be used during class for notes, but also reviews, drafts, etc.. And can be widely copied, increasing the scope of an advertising campaign. This support can produce a strong impact at lower cost.