Frances.Rtw

It all began from an effort of two long-time friends to be independent and self-sufficient women. A pair of hatch lings, taking the first step into the working world, developed different views on fashion from this new phase of life: how inconvenient it is to change attires between work and after-office hours, and how outer appearance reflects self-image in others' eyes so it is important to be unique to differentiate ourselves from others. "Can beauty be practical?", a question that gave birth to our first brand that we named 'Hyde.'. Our continuous effort and comprehensive thinking to provide a solution to this question let 'Hyde.' grew to be a brand characterized for its original and versatile clothing that is valued at a reasonable price. Today, equipped with a better expertise and an even more defined vision, we set out to escalate our endeavor with a brand new identity: 'Frances.'. And this is the continuation of our journey.