Fourth Is King

Mission Fourth is King designs premium goods with a focus on comfort and simplicity. The Name First is the worst Second is the best Third is the one with the treasure chest Fourth is King Fifth is queen Sixth is the one in the washing machine The name itself combines the old school rhyme with the founder's generational title of 'IV.' If hearing this rhyme was a first, we are glad to have shared it with you. We do realize variations exist, and appreciate each and every one. But throughout every version one thing remains constant: Fourth is always King.