Fountainhead Strategy

Market researchers often deliver big reports with lots of facts but no solutions. Consultants often build creative solutions but ignore key critical facts. Fountainhead uncovers unique, actionable insights that bridge market intelligence and brand strategy. Our areas of focus: Soul Purpose Positioning: We uncover what your brand is meant to do, the secret to setting it apart from the competition New Product Development Pipeline: Our insights highlight the power of your brand and identify which new areas to strive for Brand Health: Tracking brand health can be a core, and simple, tool in reaching deeper insights and making richer connections Voice of the Customer: Whether your business is looking to improve in areas of customer service, product communication or any number of other ways, our VoC methods will bring you closer to the heart of your target Our well-honed qualitative and quantitative processes can assist you in solving your core marketing issues. Many clients are now using a dual-modality research path to maximize the types of insights gathered. We welcome a conversation to see how we can be of assistance.