Founders

We are a first-money and incubation investor. We partner with people with whom we share a vision, and work together to figure out how to get there. We will never say “come back when you have traction”. If we like the WHY and the WHO, the WHAT and HOW is what we figure out together. We don’t see our investments as “bets”, but as companies we want to exist in the world. Entrepreneurs put all their eggs into one basket and don’t have a portfolio to optimise. We like to think like that: we focus on only a few opportunities at the time and do everything we can to make them work. We think, take risk, and are incentivised much more like Founders than funders. Our portfolio today includes: Sibill - Simple business finance for SMEs wawa fertility - The future of fertility treatment embla - Digital weight loss clinic Literal - Discover your new favourite book Tobi - A pension for your kids All Gravy - Understand, motivate and retain your hourly paid employees Tempo - The email client that protects your focus Pleo - How modern businesses spend Son of a tailor - Made to measure fashion that doesn't cost the earth LifeX - Your cosy co-living community in a new city Wonderway - Improve the performance of your sales teams Donna - Taking robot work out of lawyers' hands