Florida Music Festival was founded in 2001 by aXis Pro Events & aXis Magazine as a three-day music festival and conference, showcasing unsigned talent and promoting major national acts. Every spring in Downtown Orlando, the Florida Music Festival showcased more than 250 unsigned bands and solo artists of all genres for the attending music industry professionals, on 15 indoor and outdoor stages. In addition to the three day 'rock and roll bar crawl,' industry professionals from all levels of the music business, including record label reps, booking agents, video game and television licensing firms and major producers speak at the conference seminars by day, and scout unsigned talent by night.
Unsigned acts showcasing for the industry include Taylor Swift (2002), The Academy Is..., Say Anything (2003), Flyleaf, Johnny Bulford (2004), Manchester Orchestra, Francesca Battistelli (2005), Black Tide (2006), There For Tomorrow (2007), Morgan Wallen (2015) and many more success stories. More than 3000 unsigned bands have played the stages of FMF over the 18 year run.
Each night features a national headliner on the mainstage at Wall St Plaza in the center of Downtown. Past headliners include Cowboy Mouth (2002), Vonray (2002), Mofro (2003), Less Than Jake / Buckcherry (2004), Everclear / Lit (2005), Third Eye Blind / Mofro / Kyle Cook of Matchbox Twenty (2006), Flogging Molly / Seven Mary Three (2007), Blue Man Group / Pras (2008) and Filter / Yellowman / Paul Doucette of Matchbox Twenty (2009), Anberlin / Less Than Jake / Rusted Root (2010), Minus The Bear / JJ Grey & Mofro / Easy Star All Stars / Better Than Ezra (2011), The Dirty Heads / Filter / Candlebox (2012), The Soundclash featuring DJ Lupe Fiasco & DJ Sky Gellatly / Charlie Worsham / Rootz Underground / The Supervillains (2013), Aer / Roadkill Ghost Choir / Less Than Jake / Ed Kowalczyk of Live / Solillaquists of Sound (2014) have performed for more than 300,000 music fans in Downtown Orlando.