First Tree B.V.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐰𝐞 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐧𝐝 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐚𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐞 𝐧𝐞𝐞𝐝 𝐟𝐨𝐨𝐝, 𝐡𝐨𝐧𝐞𝐬𝐭 𝐟𝐨𝐨𝐝, 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐚𝐧𝐝 𝐧𝐮𝐫𝐭𝐮𝐫𝐞 𝐚 𝐬𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐩𝐫𝐨𝐬𝐩𝐞𝐫𝐨𝐮𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐚𝐠𝐫𝐨 𝐰𝐨𝐫𝐥𝐝 𝐚𝐧𝐝 𝐝𝐢𝐬𝐭𝐢𝐧𝐠𝐮𝐢𝐬𝐡 𝐨𝐮𝐫𝐬𝐞𝐥𝐯𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐨𝐟 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐝𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐛𝐲 𝐦𝐚𝐤𝐢𝐧𝐠 𝐬𝐮𝐫𝐞 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐝𝐬 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐞𝐚𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝. Although our products are fully compatible with synthetic fertilizers , we strongly support a gradual switch to a more sustainable agriculture. We understand that the global economy imposes severe pressure on farmers and growers alike to make volumes rhyme with income and to define quality by looks rather than by health. We also know however, that the vast majority of these farmers and growers would prefer to use their forefather’s practices, known today as “sustainable”, should they be able to make a decent business that way and provide for their families at the same time. That is where we and people like us come in! We use direct communication with farmers to explain our project in detail, including immediate and future earning models and survival . This approach has been very successful as demonstrated by the fact that to date, whether big or small, would it be for a few hundred square meters or a couple of hectares, whether individually or collectively, each and every farmer we have contacted has agreed to run a pilot with our promising product and very few farmers have turned us down. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘯𝘰𝘸 𝘮𝘰𝘳𝘦 𝘰𝘳 𝘩𝘢𝘷𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘨𝘦𝘵 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩 𝘸𝘪𝘵𝘩 𝘶𝘴. 𝘞𝘦 𝘢𝘳𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘩𝘦𝘭𝘱.