Feature

Feature is reimagining the way audiences experience content in the digital age. By turning passive consumption into active participation, every episode, scene, or song becomes a conduit - authentically linking fans with creators, IP, brands, and studios. Our Smart Content technology encourages engagement, rewards interaction, and fosters fan loyalty. In this new era, we’re establishing the groundwork for Next-Generation Storytelling, creating an evolved entertainment landscape where fans are no longer merely spectators — they're active participants shaping the content they love. Our team is comprised of executives and technical talent from the Walt Disney Company, Paramount, 20th Century, Sony Pictures, General Electric, and Cognizant. Clients: Netflix, Coinbase, Huxley Partners: Publicis Group, Open Meta Accelerators: Google Cloud '23, Collider on the Lot '23