Fathom exists to connect, unite and inspire in a world that is far too divided. We deepen human connections by delivering deep travel experiences on Carnival Corporation ships, onshore, and in our travelers' communities.
During our first season, Fathom trialed a purpose-driven travel experience to test consumer appetites for travel-deep experiences by delivering 7-day journeys on the mv Adonia to the Dominican Republic and Cuba. Nearly 10 percent of Fathom travelers returned quickly to participate again and our customer satisfaction scores were among the highest in the corporation. The Fathom experiences and concept have been very well received.
Now we are serving our much broader corporate audience of 12 million travelers and many others. The reception of the Fathom experience with travelers who sailed with us inspired us to move to expand the Fathom concept - onboard, onshore and in new creative ways to serve an even greater audience.
We are responding to a macro trend around the hunger for greater meaning and purpose in our everyday lives – people want to live their best story and long to go deeper. These are people who work to combine their purchases and experiences with their values and long to connect deeply, in community.
Already, we are providing Fathom Travel experiences on-ground to travelers across six other Carnival Corporation brands in the Dominican Republic. We are honored to leverage our collective scale as we come alongside our Dominican friends to create enduring contributions to the lives of families and communities. And now, Travel Deep Groups is being offered on Princess Cruises on a number of ships in the Caribbean.
We are excited to invite you along for the rest of the Fathom story and for this “one wild and precious” ride. We want to get to know you, just as you are. Our story is about your story, and the power and possibility of bringing our world closer together.