Famous Brands

Famous Brands is best known for its much-loved brands and reputation as a leading and responsible franchisor in the restaurant industry. The Group listed in 1994 with one brand and a limited supply chain. Today our enterprise consists of 2 887 restaurants in South Africa, Africa Middle East and the United Kingdom. The brand portfolio includes, among others, Steers, Debonairs Pizza, Wimpy, Mugg & Bean, Fishaways and Milky Lane. Our business model comprises four core pillars: Brands, Manufacturing, Logistics and Retail. Famous Brands operate franchised, master licence and Company-owned restaurants and franchise partners rely on our brands and intellectual property to sell menu items to consumers. Our portfolio of strong brands offers a compelling business proposition to our franchise partners and quality menus to a wide spectrum of consumers. The portfolio is segmented into Leading (mainstream) Brands and Signature (niche) Brands. A vertically integrated business supports our Brands in South Africa and selected African countries. Our Supply Chain refers to our Manufacturing, Logistics and Retail operations and offers high-quality ingredients and products to our franchise partners and retailers at a competitive price. Our Vision: • To be the leading innovative branded franchised and food services business in South Africa and selected markets. What drives us: • We are deeply passionate about innovative branded food services solutions • We value our mutually beneficial relationships with our franchise partners • We strive to be the best in all our markets at creating great consumer experiences • Our economic engine is driven by sustainable like-for-like growth