Fable London

Fable London is an affordable fashion label for young twenty-somethings, inspired by all that is whimsical, odd and playful. Founded in late Summer 2010 as an outlet for a frustrated imagination, Fable London aims with every collection to cater to a girls every mood be it dreamy and nostalgic, fun and noisy or strict and serious, never forgetting that underneath the 'look' is a mischievous girl most probably on the verge of a fit of the giggles. Fable London currently wholesales to independent boutiques and sells direct to customers by appointment from the East London studio. Plans for the coming year involve establishing overseas stockists in key markets and eventually opening a stand alone store.