Frame

FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials. Today, FRAME is recognized globally with 14 stores in North America and 1 store in London. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.