Foundation

FOUNDATION was founded by Jackie Charest who, after spending years in corporate marketing within the world of luxury retail, decided to focus on what she loves best: working with brands to tell their stories. Jackie is best known as a visionary brand-builder who is an integrator, connector and collaborator. She has launched numerous brands across multiple industries, having worked with both emerging brands, helping to define their point of difference and go-to market strategy, as well as larger, more mature brands that needed revitalization. Having successfully led relationships with media, creative and communications agencies and managed teams of up to 45 people, Jackie excels at working cross-functionally. Jackie and her team of experts have a depth of experience in: Luxury, Retail, Consumer Marketing, Fashion (Men’s, Women’s, Accessories, Footwear) Food, Beauty, Furniture and Interior Design. FOUNDATION’s collaborative and personalized service approach recognizes that every brand is unique and tells a different story. In an ever-changing world, having a strong brand footprint is KEY in standing out. Whether you have an emerging brand that needs crafting its story or an existing brand that needs revitalization, FOUNDATION understands the nuances in creating the framework for strong brand architecture. Services: BRANDING · GROWTH PLANNING · MARKETING STRATEGY · WEBSITE· RETAIL ADVISOR · PERSONAL BRAND