Experience Design And Management

Experience Design and Management (ExDM) students specialize in the design, delivery, evaluation, and management of experience journeys. Our versatile graduates employ interdisciplinary design principles, management science, and positive psychology to deliver impactful experiences across diverse contexts including business, hospitality, tourism, and special events. ExDM majors design and manage customer journeys, employee engagement programs, events, and recreation experiences. Our graduates help individuals and organizations experience growth.