Supporting companies and individuals entering their next phase.
I graduated in 1996 in Information Sciences, Advertising and Public Relations at the San Pablo CEU University in Valencia, Spain. I moved to Amsterdam in 2000 to join Cirque du Soleil (not as an artist, I know, that would have sounded far more intriguing) in the Marketing/Corporate Alliances team. After that I became Account Director at Wunderman where I worked on international deployment projects for brands like Land Rover and Jaguar. I then moved to Vodafone Netherlands where I had the privilege to head the Brand for almost 5 years. I followed the Executive Program of THNK, the Amsterdam School of Creative Leadership, where I graduated in 2013. I have been a member of the board ADCN and the Vodafone Netherlands Foundation.
After 12 years dedicated to the fantastic Vodafone brand, a natural moment came for me to follow a different path and make true a promise to myself that one day I would go on a long trip. In March 2017 I embarked on a 6 month journey that took me to a number of islands in Asia and Oceania. “Time off is critical to renew. Often times, great new ideas come during time off. As the French say “reculer pour mieux sauter”, taking a step back to make a better jump”.
Back from this life-changing journey my path continues as Brand/Marketing Director a.i., Executive coach and Speaker. With the intention to support, help and inspire companies and individuals going into their own 2nd half.