European Broadcaster Exchange (Ebx)

The European Broadcaster Exchange (EBX) is the joint venture founded by Mediaset (Italy and Spain) ProSiebenSat.1 (Germany) TF1 Group (France) and Channel 4 (UK) to address the demand for brand-safe environments and high-quality Pan-European video campaigns at scale. EBX offer will focus on programmatic broadcaster VOD campaigns, which involves the automated and data-based management of digital advertising purchases and sales, while also offering a directly managed service. At the same time, the joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online advertising. The company, with headquarter in London, designs a joint innovation strategy to create new ways for advertisers to reach their customers. The joint venture leverages technology, research and premium content effectively to maintain the highest standard of quality and innovation for its digital media offerings. Our shareholders, Europe’s leading commercial broadcasters, make broadcaster VOD inventories available from their respective countries in order to allow advertising customers to buy Pan-European campaigns in the premium and brand-safe advertising environments of the TV companies. The partners are also establishing an open model aimed at involving other European media companies and making their advertising inventories available.