Ethical Fields

An initiative to catalyse thinking and projects in the rapidly developing digital agriculture field that put farmers and social sustainability first. Ethical Fields is about the coalescence of three core opportunities: Equitable sharing of the benefits of data. Participants in food and fibre supply chains need to own their own data, have means to control whom it is shared with, and benefit from aggregation with respect to insights and commercialisation. Empowering producers. 10s of millions of producers – farmers, fishers – continue to live in poverty, experience hunger and lack opportunity despite providing valuable product into local and global supply chains, while established farmers in the developed world also face uncertain futures as the benefits of production accumulate further downstream in the value chain Informing consumers with insights into the provenance and sustainability of their food and fibre choices